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Asked by Sahiba Last Modified
Answer 
Salesforce acquired Tableau in 2019 with the goal of becoming a more complete customer relationship management (CRM) platform. Here's a breakdown of the reasons:
Deeper Customer Insights: Tableau allows Salesforce to integrate data visualization into their CRM. This lets businesses see not just customer information, but also clear pictures (charts, graphs) to understand customer behavior and trends.
More Compelling Storytelling: Salesforce can leverage Tableau to help businesses present data-driven customer stories to different teams (sales, marketing, etc.) This fosters better communication and collaboration.
A Complete CRM Solution: By adding Tableau, Salesforce aimed to offer a one-stop shop for managing customer data, analyzing it, and gaining insights - all within their platform.
Overall, Salesforce saw Tableau as a way to strengthen their CRM offerings by adding a powerful data visualization tool and making customer data more insightful and actionable.
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