Suruthi

**Zoho CRM** is a better choice if you need an affordable, easy-to-use, and comprehensive CRM solution with strong integration within its own ecosystem, and you’re a small to medium-sized business. **Salesforce** is the better option if you require a highly scalable, feature-rich CRM with deep customization and integration options, and you’re willing to invest in a premium solution, especially if you’re a large or growing enterprise.

I f you are considering alternatives to salesforce there are several CRM platforms that offer similar features and may be good fit depending on your specific needs, budget and business size. Here are some top Salesforce alternatives. 1.HubSpot CRM 2.Microsoft Dynamics 365 3.Zoho CRM 4.Pipedrive 5.Sugar CRM

Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they’re usually referring to a CRM system: software that helps track each interaction you have with a prospect or customer. That can include sales calls, customer service interactions, marketing emails, and more. CRM tools can unify customer and company data from many sources and even use AI (artificial intelligence) to help better manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service interactions.