Search Engine Marketing (SEM)

• Understanding Campaigns
• Introduction to Google Adwords
• CPM,CPC & CPA Concepts

Campaign Setup

• Keyword Match Types
• Keyword Planner Tool
• Quality Score& Ad Position
• Competitor Analysis
• Bidding Strategies & Settings
• Ad Scheduling, Delivery & Rotation
• Ad Extensions
• Conversions & Tracking Code

Display Network Targeting

• Display Network, Placements, Topics
• Remarketing Ads
• Creating Remarketing Lists
• Remarketing Code

Search Network Ads

• Dynamic Remarketing
• Day wise Remarketing
• Dynamic Keyword Insertion Ads
• Ad Customiser

Shopping Campaigns

• Shopping Campaign Setup
• Google Merchant Center
• Product Groups, Ad Format
• Reporting & Analysis

Youtube Marketing

• Understanding Youtube Marketing
• Creating Youtube Campaigns
• Bidding & Reports

Gmail Marketing

Adwords Exam

• Guidelines to attempt
• Certification Exam
• Exam format & Percentages

Social Media Optimisation (SMO)

Social Media Marketing (SMM)

• What is Social Media
• Social Media Strategies & Trends

Facebook

• Facebook User Profile Setup
• Facebook Business Page
• Using # Hash tags, Groups
• Facebook Advertisement
• Competitive Marketing
• Creating different Ads

Twitter

• Profile Setup
• Short link Creations
• Competitions Analysis & Ads

LinkedIn

• Profile Setup
• Connections
• Page Creation
• Creating Linkedin Ads

Google +

• Google Plus Profile
• Managing Connections
• Google Plus Page Creation
• Local Mapping & SEO

Youtube

• Creating a Channel
• Channel Customisation
• Optimisation Videos
• Video Manager, Annotations
• Video Editor & Analytics

Email Marketing

• What is Email Marketing?
• Email Subscribers List Creation
• Opt-in Lists, Creating a Campaign
• Importing Subscribers to List
• Spam Analysis & News Letters
• Hard Bounce & Soft Bounce