Introduction to AdOperations ( Ad Operation Topics will be covered in DFA & DFP ) Procedure & process of serving the Ads What is a console (DFA & DFP)

Topics Covered

Differences between Advertisers & Publishers Differences between Display Network sites & Publisher Websites. Introduction & Overview of AdOperations (AdOperations Topics will be covered in DFA & DFP Training Module) Process & Procedure of serving the Ads across Publisher sites Overview of the console (DFA & DFP Platforms) Importance of the console & how it is used? Why do we need a Console/Server to serve the Ads? DFA (DoubleClick for Advertisers) Introduction & Overview What is DFA? How DFA is helpful in this present ad age? Trafficking (Ad Management) How to create a Campaign How to create a Placement How to Upload Creatives in the interface How to create an Ad Linking of the Ad to the placement/site How to Export tags Reporting Register now for DFA & DFP DFP (DoubleClick for Publishers) Introduction & Overview What is DFP? How is DFP helpful in the present ad age? Trafficking (Ad Management) Creating Advertisers How to create Orders How to create Line items Naming Flight Targeting Impressions Creating Ads and the types of Ads Standard Ads Flash Ads Third-party Ads Interstitials Reporting Campaign optimization to meet the goals of publishers

Who should attend

Any one interested in Digital marketing Any one can attend.

Pre-requisites

Any one can attend

What you need to bring

Notebook****

Key Takeaways

Become DFA & DFP Expert