Learn Insights of Online Advertising with Google. How to lay a Online Marketing Strategy for a Business. Become Pay Per Click Expert. Learn how Big Companies Advertiser and Learn their Marketing Strategies.

Topics Covered

Introduction to SEM and AdWords Basics of Internet Marketing AdWords Certification Exams Benefits of AdWords compared to other Networks. AdWords Account Setup Creating AdWords Account AdWords Interface Tour AdWords Dash Board Billing in AdWords Creating First Campaign Understanding purpose of Campaign Account Limits in AdWords Location and Language Settings Networks and Devices Bidding and Budget Schedule: Start date, end date, ad scheduling Ad delivery: Ad rotation, frequency capping Demographic bidding (Display Only) Social settings (Display Only) Automatic campaign optimization (Display Only) Ad groups and Keywords Purpose of Ad Groups Keyword Types (Broad, Phrase, Exact and Negative) Adwords Keyword Tool Text Ad Format Quality Score and Its Importance Understanding the Ad Group and Keywords Dash Board Automate Tool Search Terms + Single Keyword Auction Columns Customization Alerts Setting Filters Ads Format and Ad Guidelines Ad Types in AdWords Text Ads and Guidelines Image Ad Formats and Guidelines Display Ad Builder Ads and Guidelines Video Ads Format Ads Preview and Diagnosis Display Network Targeting Setting a Display Network Campaign Concept of CPM and Branding Automatic Placements Manual Placements Placement Tool Contextual Targeting Tool CPC Bidding and CPM Bidding Setting a Video Campaign Audience Tab Topics Tab Conversion Tracking Purpose of Conversions Create your Conversion Tracking Code Tracking the Conversions for Multiple Product Website Optimizer Using Website Optimizer Tool Multi Variant Testing Reports and Improving Conversions Conversion Tracking Dimensions Reports Google Analytics Tools Multi User Access User Access Levels My Client Centre (MCC) AdWords Tools Change History Tool AdWords Editor Tool Opportunities AdWords Questions n Answers AdWords Live Project

Who should attend

People interested to become Google Certified Professionals to gain value in the market. People looking to join Digital Marketing Industry. People looking to Learn PPC - Pay Per Click vertical.

Pre-requisites

Any one can attend

What you need to bring

Book and Pen.""

Key Takeaways

Become Online Marketing Expert. Become Google Certified Professional. Become PPC expert.