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Social media platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition. Engaging with customers through social media channels can help build stronger relationships and foster customer loyalty.
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Social media helps in:
Online reputation management
Building brand awareness
Ads: Ads campaigns targeted to specific groups and demographics.
Encourages two way communication: Enables to interact with the audience and understand them.
Social media also helps in customer support.
These are the few ways social media helps in digital marketing.
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