How do I generate leads in digital marketing?

1. Basic local SEO.
2. Claim your free Google My Business directory listing and optimise it.
3. Publish content frequently on your website/blog.
4. Guest post on relevant websites to your industry.
5. Get active on social media.
6. Run paid search ads.
7. Run social media ads.

Leads and lists are both important concepts in digital marketing, but they refer to different things.

A lead is a potential customer who has expressed interest in your product or service. In digital marketing, a lead is typically someone who has filled out a form, subscribed to a newsletter, or otherwise provided their contact information in exchange for something of value, such as a free ebook or a product demo. A lead is someone who has demonstrated some level of interest in your business and may be more likely to convert into a paying customer.

A list, on the other hand, is a collection of contacts or leads. In digital marketing, a list can refer to an email list, a contact list, or a customer list. A list is typically used for email marketing or other forms of direct marketing, and can be a powerful tool for reaching out to potential and existing customers.

In summary, while both leads and lists are important in digital marketing, they refer to different things. A lead is a potential customer who has expressed interest in your product or service, while a list is a collection of contacts or leads that can be used for marketing purposes.