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What are the goals of social media marketing?

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Online Mathematics tutor with 4 years experience(Online Classes for 10th to 12th)

The goal of social media is to generate leads, drive traffic to a website or make sales. It's also used to create brand awareness and loyalty, and to build relationships with customers.
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Adobe Certified , Microsoft Certified Trainer with 9 years of experience

The goal of social media is to generate leads, drive traffic to a website or make sales. It's also used to create brand awareness and loyalty, and to build relationships with customers.
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