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According to the 2017 CMO Survey, 45% of businesses that use social media for marketing have not been able to show any quantifiable impact on their business, while 38% have a qualitative feel but no solid quantification. This isn’t a very encouraging statistic when you’re thinking about social media marketing, but it also doesn’t show the whole picture. Marketing and promoting your business through social media does provide quantitative impacts, but only when it’s done in an organized and purposeful way. If you begin a social media marketing campaign without having a solid plan and measurable goals, you won’t be able to see quantifiable results. However, if you create a good strategy, choose measurable goals, and execute the right actions, you will always be able to find a measurable impact. With this in mind, we need to address how social media actually does impact your business. One of the biggest questions businesses present about the use of social media is how it works to increase sales. Not all businesses want to focus on exposure, one of the commonly listed benefits of social media, and would rather see bottom-line results. This is a viable use for social media, and it’s not an impossible goal!
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According to the 2017 CMO Survey, 45% of businesses that use social media for marketing have not been able to show any quantifiable impact on their business, while 38% have a qualitative feel but no solid quantification. This isn’t a very encouraging statistic when you’re thinking about social media marketing, but it also doesn’t show the whole picture.
Marketing and promoting your business through social media does provide quantitative impacts, but only when it’s done in an organized and purposeful way. If you begin a social media marketing campaign without having a solid plan and measurable goals, you won’t be able to see quantifiable results. However, if you create a good strategy, choose measurable goals, and execute the right actions, you will always be able to find a measurable impact.
With this in mind, we need to address how social media actually does impact your business. One of the biggest questions businesses present about the use of social media is how it works to increase sales. Not all businesses want to focus on exposure, one of the commonly listed benefits of social media, and would rather see bottom-line results. This is a viable use for social media, and it’s not an impossible goal!
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