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Social Media Optimization

M
Maneesh Rai
11/01/2017 0 View Comments0

Social media is a way where through communication the awareness of your brand or products or services are increased. It’s a powerful method where the products or brands are promoted.

SMO Seven step model
  • Reputation - build your reputation as a reliable qualified source
  • Engagement - encourage more for sharing & reciprocate
  • Authority - become a notable authority in your field of expertise
  • Leadership - harness originality & creativity, be a Thought Leader
  • Social - be social, find and engage sociable experts in your field
  • Media - know your social media platforms to maximize influence
  • Optimization - improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity. 
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