01. Getting Started: Know Yourself, discover, organize and plan your digital marketing requirements, skills, resources and the importance of seriousness, taking actions and executing and applying the learning by reading industry specific blogs and following influencers.
2. Digital Marketing Opportunities: Digital marketing is very dynamic and you have to be updated and keep reading every day and practice what you read and learn and always experiment. Blogging is a good way to master this skill on your own.
3. Hosting, Servers and Domain Names: You might be interacting with your digital marketing team, developers and designers on daily basis as part of your job or work. Speed and user experience matters for business success. Website performance and all your digital efforts will be fruitful if you have good user experience websites without downtime. So you need to understand what your collaborative team is working on and help them by giving inputs and get what you need from them.
4. A bit of Technology is what all you need: You need to write blogs or proof read and submit blog posts, so you need to understand WordPress. It’s easy and anyone who do not have technical skills also can setup a WordPress website in quick time and write blog posts. More on WordPress: WordPress themes, plug-in, and tools for better digital marketer and outperform competitors or be an expert should discover best tools and plug-ins.
5. Understanding Client requirements and Overall Business Requirements and purpose of Digital marketing for client Business. It is important for a Digital marketer to understand overall business, target users and their problems and pain points and business goals, mission, and branding etc. spend some time with your entrepreneur friends to know more on Business skills and business requirements which will be useful for you in the long run.
6. Market research and Keyword Planning: Targeting right keywords that are non-competitive and have more search results a must and starting point for a Digital marketer if you are just starting up in a competitive market.
7. Search Engine Optimization: Understand the importance of organic growth and best website traffic route for clients optimize your search engine presence through on-site and off-site activities, optimize your website UX and design, and execute SEO best practices.
8. Search Engine Marketing: Best practice of a Digital marketer is to drive traffic to a website from all channels and from all available options. It is good to invest some money as an organization to get some traffic, brand awareness, and generate leads via paid advertising. Google is the best place to start and earn results for your clients or an organization.
9. Social Media Marketing: Facebook ads and other social channels are important in your digital marketing strategy. Brand Awareness, User Education, Engagement and Building Communities is possible with Social channels. Bonus: Instagram and Pinterest are growing their user base and coming up with best options for Digital marketers to get good returns on their digital marketing efforts so try these social channels apart from Facebook and Linked In. Youtube is certainly gaining popularity and now the second most searched channel after Facebook. This is simply due to Video Content Consumption by internet users.
10. Know App Store Optimization for App based companies and organizations:
Designing and Copy Writing is important for a Digital marketer. Your digital marketing efforts will depend upon how well you present your message to users in a simple and clear way. Learn design and copywriting skills and how to send messages and communicate with your users via e-mail, Whatsapp, Facebook posts, marketing materials such as flyers etc will be covered.
11. Email Marketing Email is an effective marketing channel and best source for every organization or an individual especially when you focus more on conversion and retention stage of the customer journey. Having your own email list and loyal fans is the best assets you will have. Know how to create and execute email campaigns, and measure the results.
12. Measure and Optimize Website Traffic and User Behavioral Patterns with Google Analytics:
Lead Generation For Business Online Sales Funnel with Brand awareness, nurturing users and generating leads online and converting them into sales by creating landing pages will be important in your growth as Marketer.
13. Content Marketing: Content creation and Content Marketing, second most important after you find the customer pain points you should focus on content that solves your customer pain points.
14. Making Money Online & Blogging: Options and ways to make money online have to be experienced.
Selecting Profitable Business for side income, Online Training courses, and Freelance Projects is vital rather than simply starting any business.
15. Understand how to find Quotes, Images and Blog Post Ideas and Social Media Posts creation using Canva, Quora and other platforms and resources.
16. Come up with Digital marketing Strategy and how to implement and how effectively you can promote your digital marketing efforts.
17. Affiliate Marketing: Making money online or creating affiliate programs or referral programs as part of you Digital marketing learning.
18. How to build influencers and PR list for better results: Discover How to get media exposure and free publicity for your clients or organization.
19. How to create viral videos and posts experience with case studies.
20. Understand how to schedule and create Digital Marketing plans weekly and 3 month plan for better Results
getting most out of your Digital marketing team and how to coordinate with team members and developers and designers, using tools, productivity tools, email communications.
21. How to think and act like a Boss or as a Business person. Digital Marketing team is a startup in a startup environment where you work with everyone and help run business better way by providing the most important fuel for organization the sales.
22. If possible focus on Setting up an Online Business from scratch with an investment of not more than Rs 10,000. You can start one absolutely with this amount.
23. Digital Marketing Tools used by industry leaders and professional for Digital Marketing and beyond can be found on Buffer and Hubspot Blogs.
24. Start a blog and Combine all and learn one at a time perfectly. Most importantly take actions and implement what you read and learn from blogs, the Internet, and Youtube.
25. Conclusion:
Take action and read more industry specific blogs and implement what you learn by starting a blog.
