Vishnu Nair

Years of Experience in Search Engine Marketing (SEM) Training classes

5

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

With our Google AdWords training, you will learn: What is pay per click advertising? Understand how Google AdWords Work Setup PPC account and goals Plan and Setup Google AdWords campaigns Perform keyword research to develop highly targeted keywords list Learn about your quality score and influencing factors Optimize the landing pages for better conversion Get the most out of your campaigns and budgets with account optimization skills Optimize and manage your campaigns Track, measure and create repords Google AdWords Certification process.

Years of Experience in SEO Training Classes

5

Years of Experience in Google Analytics Training Classes

5

Teaching Experience in detail in Google Analytics Training Classes

Unit 1: Introducing Google Analytics Lesson 1: Why digital analytics? Lesson 2: How Google Analytics works Lesson 3: Google Analytics setup Lesson 4: How to set up views with filters Unit 2: The Google Analytics layout Lesson 1: Navigating Google Analytics Lesson 2: Understanding overview reports Lesson 3: Understanding full reports Lesson 4: How to share reports Lesson 5: How to set up dashboards and shortcuts Unit 3: Basic Reporting Lesson 1: Audience reports Lesson 2: Acquisition reports Lesson 3: Behavior reports Unit 4: Basic Campaign and Conversion Tracking Lesson 1: Measuring Custom Campaigns Lesson 2: Tracking campaigns with the URL Builder Lesson 3: Using Goals to measure business objectives Lesson 4: Measuring AdWords campaigns Lesson 5: Course review and next steps