Basic of Digital Marketing - Lesson 1

What is a DM Tutorial

• Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.
• Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you run DM campaigns that are as per market trend and result driven.
• Digital Marketing helps DM professionals learn DM skills that are pertinent to industry and hence helps them enjoy better DM career opportunities.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.  

Components of a Digital Marketing Tutorial 

1. SEO Tutorial

SEO  Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavors to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines. By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial includes

1. History of Search & Introduction to SEO
2. On page best practices
3. keyword research and competitive analysis
4. SEO friendly design and architecture
5. Technical website optimization
6. Link building
7. Social, local, Mobile (SoLoMo) SEO strategies
8. SEO site audit
9. Algorithm updates
10. SEO Tracking
11. The Future of SEO
12. SEO Career paths

2. Social Media Marketing Tutorial

Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors. According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees better online presence for the business.

• Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation, so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
• SEO strategists too need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

Learn How to start social media marketing

1. Choose your social network
2. Fill your profile details accurately, making sure to stack in your keywords
3. Find your social voice and tone
4. Pick your posting technique – how regularly, when, and what sort of substance
5. Analyze and test your social media strategy and outcomes
6. Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are another important tips included in SMM tutorial.

What Social media marketing tutorial includes-

1. Why care about Social Media
2. Demystifying community building on Facebook
3. Creating Social media marketing strategy
4. Using Social media for B2B Lead generation and personal branding
5. Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales. 

Different channels covered in Content Marketing Tutorial are-

• Blogs
• Online journals
• Podcasts
• Social Media Sites
• Video
• Article Sites, etc.

Content Marketing Tutorial Goals-

Content is one of the most important factors that play most significant role in all digital marketing strategies and some of the content marketing goals are

• Brand awareness
• Engagement
• Lead generation
• Lead nurturing
• Sales
• Customer evangelism
• Customer retention and loyalty
• Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn how to start content marketing-

1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

1. Email newsletter
2. Dedicated Emails
3. Digests
4. Sponsorship Emails
5. Lead Nurturing
6. Transactional Emails

Email Marketing Tutorial Syllabus-

• How to ensure deliverability of your emails
• How to create effective Email Content
• Learn to acquire customers using Email Marketing
• Effectively using creative in Email communication
• Nurturing and automation
• Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services. 

Mobile Marketing Tutorial covers-

• SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
• Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
• Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
• Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
• 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
• GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

Learn different ways to Drive Conversions via Mobile Marketing

• Optimize for micro-moments
• Use QR codes to streamline user experience
• Use Hyperlocal marketing
• Use SMS marketing 

6. PPC Digital Marketing Tutorial

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