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How much does Google charge for SEO?

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IT Corporate Trainer with 9 years of experience in Edu tech

The truthful, most straightforward answer is: it depends. It depends on what kind of SEO services your business is undertaking and how many professionals it will take to get the work done.
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Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.
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