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What does search engine marketing mean in 2021?

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Definition and Basic Concepts. June 2021. SEM, or, search engine marketing, is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website. Investing in SEM is a great way for you to grow brand awareness and increase sales.
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What is Search Engine Marketing?

SEM (Search Engine Marketing) is a form of digital or internet marketing that aims at increasing the visibility of websites or web pages in Search engine result pages. Broadly speaking, Search Marketing consists of two parts: SEO (Search Engine Optimization) - which is unpaid, organic and involves free listing. Read...

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