What is the difference between HubSpot and Salesforce?

HubSpot vs. Salesforce Both HubSpot and Salesforce are popular Customer Relationship Management (CRM) platforms, but they have differences in focus, features, and target audiences: Feature HubSpot Salesforce Focus Marketing, sales, and customer service for small to medium businesses. Comprehensive CRM for businesses of all sizes, with a focus on scalability and customization. Ease of Use User-friendly interface, great for beginners. More complex; requires training or expertise. Pricing Offers free plans; paid plans grow with usage. Pricing is higher, but more scalable for larger businesses. Customization Limited customization options. Highly customizable to suit complex needs. Marketing Tools Strong focus on built-in marketing features like email campaigns, landing pages, and ads. Requires integration with Salesforce Marketing Cloud for advanced marketing capabilities. Integration Integrates well with popular tools like Gmail and Slack but has fewer options. Extensive integration options with third-party tools and custom APIs. Analytics Simple analytics and reporting tools. Advanced analytics with customizable dashboards and AI-powered insights. Target Audience Small to medium-sized businesses looking for an all-in-one solution. Medium to large businesses needing robust CRM capabilities. Summary HubSpot: Best for smaller teams or those new to CRMs, focusing on simplicity and marketing tools. Salesforce: Best for larger or scaling businesses needing advanced customization, automation, and integrations. read less