Introduction

Search Engine Optimization (SEO) is a form of Digital Marketing where Business take help from search engines to rank their website to get on top. This form of marketing helps businesses to register themselves as Leading traffic Generators. SEO performs both ON-page and OFF-Page optimization strategies where it helps the website in ranking the website.

Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

Suppose you started a blog for ice cream recipes, but your website doesn't rank high in the organic search results. There are several reasons why this can happen:

 Designations for the course:

1.       SEO intern

2.       SEO Analyst

3.       SEO Associate

4.       SEO Senior Associate

5.       SEO senior Analyst

6.       SEO Specialist

7.       SEO Senior Specialist

8.       SEO Manager

 Course Details:

-          SEO Introduction

-          How Search Engines works

-          What is crawling and spider crawlers

-          Keyword Research and Analysis

-          On-Page Optimization

-          Server Side Optimization

-          Website Verification

-          Off-Page Optimization

Career Prospects / Job Roles

• Search Engine Marketer
• Business Marketing Consultant
• Digital Marketer
• Marketing Analyst
• Content Marketer