Introduction
Google Ads or Google Adwords is an advertising digital platform which promotes businesses across the globe to help them sell products, provide services, create awareness to their brand and increase traffic to their websites. Google Ads allows you to create ads and promote your ads on search engines and non-search engines as well.
Scope of Course:
The data that's visible in Search Ads 360 reports based on your current location within the Search Ads 360 hierarchy. For example, if you navigate to an advertiser, you'll be scoped to an advertiser. If you click the Campaigns tab, you can see metrics for all of the advertiser's campaigns.
1. Google ads intern
2. Google ads Executive
3. Google ads analyst
4. Google ads specialist
5. Google ads senior Specialist
6. Google ads Campaign Manager
7. Google Ads senior Campaign Manager
- Introduction to Google Ads
- Type of Ads
- Keywords and types
- What are bid strategies
- How to create and ad
- Campaign Management
- Ad Extensions
- Reports and Analytics