Introduction

Facebook Marketing is a highly competitive and fast-moving channel. Each piece of content you post needs to be quickly digestible and easily recognizable in a busy newsfeed. Facebook Marketing can be amazingly cost effective, especially when compared to traditional media alternatives, but expect to make a significant time investment. Facebook offers a variety of tools and platforms to reach users. Marketers can leverage Facebook ads, Applications, Pages or Events.

Scope of Course

The fundamentals of Facebook Marketing will give the candidates a background on how social media integrates into the digital landscape and it will open candidates to the endless possibilities that Facebook offers from enhanced brand presentation to wider audience reach which emphasizes the best social media practices of today.

• Social Media Analyst

• Facebook ads manager

• Digital Media Analyst

• Digital Media Specialist

• Digital Media Associate

• Digital Media Senior Analyst

• Introduction to Facebook Marketing

• Facebook Introduction

• Facebook Ads Manager

• Facebook business page

• Facebook Ads

• Facebook and Instagram connection