Mastering E-commerce and Digital Marketing: From Setup to Success

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10 Hours

₹ 6,000 1-on-1 Class

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Course offered by Rahul

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In this comprehensive course, students will learn the fundamentals of e-commerce and digital marketing, and how to develop a successful online store and marketing strategy. From setting up an e-commerce platform to creating and executing digital marketing campaigns, this course covers everything needed to succeed in the e-commerce and digital marketing landscape.

*Course Outline:*

*Module 1: Introduction to E-commerce*

- Overview of e-commerce and its benefits
- Types of e-commerce business models (B2B, B2C, C2C)
- E-commerce trends and future outlook

*Module 2: Choosing an E-commerce Platform*

- Overview of popular e-commerce platforms (Shopify, WooCommerce, Magento)
- Factors to consider when choosing a platform (scalability, customization, integrations)
- Setting up an e-commerce platform

*Module 3: Product Management*

- Product research and sourcing
- Creating product listings and descriptions
- Product pricing and inventory management
- Product photography and image optimization

*Module 4: Payment and Shipping Gateway Integration*

- Overview of payment gateways (PayPal, Stripe, etc.)
- Setting up payment gateways
- Overview of shipping carriers and integrations (USPS, UPS, FedEx)
- Setting up shipping options and rates

*Module 5: Digital Marketing Fundamentals*

- Overview of digital marketing and its benefits
- Types of digital marketing channels (paid, owned, earned)
- Setting digital marketing goals and objectives

*Module 6: Search Engine Optimization (SEO)*

- Overview of SEO and its importance
- Keyword research and optimization
- On-page optimization (meta tags, titles, descriptions)
- Off-page optimization (link building, local SEO)

*Module 7: Pay-Per-Click (PPC) Advertising*

- Overview of PPC advertising and its benefits
- Setting up and managing PPC campaigns (Google Ads, Facebook Ads)
- Ad copywriting and landing page optimization
- Budgeting and bidding strategies

*Module 8: Social Media Marketing*

- Overview of social media marketing and its benefits
- Setting up and managing social media campaigns (Facebook, Twitter, Instagram, LinkedIn)
- Content creation and curation
- Social media advertising and promotions

*Module 9: Email Marketing*

- Overview of email marketing and its benefits
- Building and segmenting email lists
- Creating effective email campaigns (newsletters, promotional emails)
- Email automation and optimization

*Module 10: Analytics and Measurement*

- Overview of digital marketing analytics and its importance
- Setting up and using Google Analytics
- Tracking and measuring digital marketing metrics (website traffic, engagement, conversion rates)
- Data-driven decision making

*Module 11: E-commerce and Digital Marketing Strategy*

- Developing a comprehensive e-commerce and digital marketing strategy
- Integrating e-commerce and digital marketing channels
- Measuring and optimizing e-commerce and digital marketing ROI

*Module 12: Advanced E-commerce and Digital Marketing Topics*

- Overview of advanced e-commerce and digital marketing topics (artificial intelligence, voice search, augmented reality)
- Staying up-to-date with e-commerce and digital marketing trends and innovations
- Planning for future e-commerce and digital marketing growth and expansion

*Course Format:*

- Video lessons and tutorials
- Downloadable resources and worksheets
- Interactive quizzes and assessments
- Private online community for discussion and support

*Course Duration:*

- Self-paced: 20-24 weeks
- Instructor-led: 24-28 weeks

*Course Prerequisites:*

- Basic computer skills and internet knowledge
- No prior e-commerce or digital marketing experience necessary

*Course Goals:*

- Develop a comprehensive e-commerce and digital marketing strategy
- Understand the fundamentals of e-commerce and digital marketing channels
- Create and execute effective e-commerce and digital marketing campaigns
- Measure and optimize e-commerce and digital marketing ROI
- Stay up-to-date with e-commerce and digital marketing trends and innovations

*Target Audience:*

- E-commerce business owners and entrepreneurs
- Digital marketing professionals and teams
- Small business owners and marketers
- Anyone interested in developing a career in e-commerce and digital marketing

About the Trainer

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1 Students

3 Courses

Rahul

2nd PUC from SSGS in 2018

5 Years of Experience

As a seasoned digital marketing professional with over 5 years of experience, I have helped numerous businesses and individuals achieve their online goals through effective digital marketing strategies. My expertise spans across various domains, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. With a strong passion for sharing knowledge and empowering others, I have transitioned into a digital marketing trainer role, where I can leverage my expertise to educate and mentor aspiring digital marketers.
*training And Teaching Skills*
1. *Course Development*: Creating comprehensive digital marketing courses, including lesson plans and presentations
2. *Classroom Instruction*: Delivering engaging and interactive training sessions in online.
3. *Mentorship*: Providing one-on-one guidance and support to students, helping them achieve their digital marketing goals.
4. *Assessment and Feedback*: Evaluating student progress, providing constructive feedback, and suggesting areas for improvement.
*Industry Tools and Software*
1. *Google Analytics*: Website analytics, goal tracking, and conversion optimization.
2. *Google Ads*: Campaign creation, ad copywriting, and campaign optimization.
3. *Facebook Ads Manager*: Ad campaign creation, targeting, and optimization.
4. *Hootsuite*: Social media scheduling, monitoring, and engagement.
5. *Mailchimp*: Email marketing automation, campaign creation, and optimization.
*Soft Skills*
1. *Communication*: Effective communication, both written and verbal.
2. *Problem-Solving*: Analytical thinking, creative problem-solving, and troubleshooting.
3. *Time Management*: Prioritizing tasks, managing time, and meeting deadlines.
4. *Teamwork*: Collaborating with cross-functional teams, including designers, developers, and other stakeholders.