Mastering E-commerce: From Setup to Success

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5 Hours

₹ 3,000 per month.

₹ 3,000 1-on-1 Class

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Course offered by Rahul

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In this comprehensive e-commerce course, students will learn the fundamentals of creating and managing a successful online store. From setting up an e-commerce platform to marketing and optimizing sales, this course covers everything needed to succeed in the world of e-commerce.

*Course Outline:*

*Module 1: Introduction to E-commerce*

- Overview of e-commerce and its benefits
- Types of e-commerce business models (B2B, B2C, C2C)
- E-commerce trends and future outlook

*Module 2: Choosing an E-commerce Platform*

- Overview of popular e-commerce platforms (Shopify, WooCommerce, Magento)
- Factors to consider when choosing a platform (scalability, customization, integrations)
- Setting up an e-commerce platform

*Module 3: Product Management*

- Product research and sourcing
- Creating product listings and descriptions
- Product pricing and inventory management
- Product photography and image optimization

*Module 4: Payment and Shipping Gateway Integration*

- Overview of payment gateways (PayPal, Stripe, (link unavailable))
- Setting up payment gateways
- Overview of shipping carriers and integrations (USPS, UPS, FedEx)
- Setting up shipping options and rates

*Module 5: Marketing and Promotion*

- Overview of digital marketing channels (social media, email, search engine optimization)
- Creating a marketing plan and budget
- Social media marketing and advertising
- Email marketing and automation

*Module 6: Search Engine Optimization (SEO)*

- Overview of SEO and its importance
- Keyword research and optimization
- On-page optimization (meta tags, titles, descriptions)
- Off-page optimization (link building, local SEO)

*Module 7: Conversion Rate Optimization (CRO)*

- Overview of CRO and its importance
- Understanding customer behavior and psychology
- Optimizing product pages and checkout processes
- A/B testing and experimentation

*Module 8: Analytics and Performance Tracking*

- Overview of analytics tools (Google Analytics, Shopify Analytics)
- Setting up and tracking key performance indicators (KPIs)
- Understanding and interpreting analytics data
- Making data-driven decisions

*Module 9: Customer Service and Support*

- Overview of customer service and its importance
- Creating a customer service plan and process
- Handling customer complaints and issues
- Providing excellent customer support

*Module 10: Advanced E-commerce Topics*

- Overview of advanced e-commerce topics (artificial intelligence, augmented reality, voice commerce)
- Staying up-to-date with e-commerce trends and innovations
- Planning for future growth and expansion

*Course Format:*

- Video lessons and tutorials
- Downloadable resources and worksheets
- Interactive quizzes and assessments
- Private online community for discussion and support

*Course Prerequisites:*

- Basic computer skills and internet knowledge
- No prior e-commerce experience necessary

*Course Goals:*

- Create a fully functional e-commerce store
- Understand the fundamentals of e-commerce and digital marketing
- Develop a marketing plan and budget
- Optimize and improve e-commerce store performance
- Provide excellent customer service and support

*Target Audience:*

- Entrepreneurs and small business owners
- E-commerce store owners and managers
- Digital marketers and online sellers
- Anyone interested in starting or growing an e-commerce business

About the Trainer

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1 Students

3 Courses

Rahul

2nd PUC from SSGS in 2018

5 Years of Experience

As a seasoned digital marketing professional with over 5 years of experience, I have helped numerous businesses and individuals achieve their online goals through effective digital marketing strategies. My expertise spans across various domains, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. With a strong passion for sharing knowledge and empowering others, I have transitioned into a digital marketing trainer role, where I can leverage my expertise to educate and mentor aspiring digital marketers.
*training And Teaching Skills*
1. *Course Development*: Creating comprehensive digital marketing courses, including lesson plans and presentations
2. *Classroom Instruction*: Delivering engaging and interactive training sessions in online.
3. *Mentorship*: Providing one-on-one guidance and support to students, helping them achieve their digital marketing goals.
4. *Assessment and Feedback*: Evaluating student progress, providing constructive feedback, and suggesting areas for improvement.
*Industry Tools and Software*
1. *Google Analytics*: Website analytics, goal tracking, and conversion optimization.
2. *Google Ads*: Campaign creation, ad copywriting, and campaign optimization.
3. *Facebook Ads Manager*: Ad campaign creation, targeting, and optimization.
4. *Hootsuite*: Social media scheduling, monitoring, and engagement.
5. *Mailchimp*: Email marketing automation, campaign creation, and optimization.
*Soft Skills*
1. *Communication*: Effective communication, both written and verbal.
2. *Problem-Solving*: Analytical thinking, creative problem-solving, and troubleshooting.
3. *Time Management*: Prioritizing tasks, managing time, and meeting deadlines.
4. *Teamwork*: Collaborating with cross-functional teams, including designers, developers, and other stakeholders.

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