This course is designed for a wide range of individuals, including:

• Students: Those seeking to acquire in-demand digital marketing skills for future career opportunities.
• Job Seekers: Individuals looking to transition into digital marketing roles or enhance their existing skill sets.
• Beginners and Intermediate Learners: People with varying levels of digital marketing knowledge who want to improve their understanding and proficiency.

Course Outline

Module 1: Introduction to Digital Marketing

• Definition and importance of digital marketing
• Overview of digital marketing channels
• Digital marketing tools and platforms

Module 2: Branding and Identity

• Understanding brand identity and positioning
• Creating a strong brand message
• Developing a brand style guide

Module 3: Website Development

• Principles of website design and user experience
• Building a website using a content management system (CMS)
• Optimizing websites for search engines and mobile devices

Module 4: Search Engine Optimization (SEO)

• On-page SEO techniques (keywords, meta tags, content optimization)
• Off-page SEO strategies (link building, directory submissions)
• Local SEO and Google My Business

Module 5: Social Media Marketing

• Creating and managing social media profiles
• Developing a social media marketing strategy
• Using social media analytics to measure performance

Module 6: Pay-Per-Click (PPC) Advertising

• Understanding PPC platforms (Google Ads, Facebook Ads)
• Creating effective PPC campaigns
• Tracking and optimizing PPC performance

Module 7: Content Marketing (AI)

• The role of content in digital marketing
• Creating high-quality content (blog posts, articles, videos)
• Leveraging AI tools for content generation and optimization

Module 8: WhatsApp Marketing

• Using WhatsApp for business communication
• Creating effective WhatsApp marketing campaigns
• WhatsApp Business API and automation

Module 9: Affiliate Marketing

• Understanding affiliate marketing principles
• Finding affiliate programs and promoting products
• Tracking and optimizing affiliate marketing efforts

Additional Topics:

• Email marketing
• Mobile marketing
• Digital marketing analytics
• Case studies and best practices