Student will undergo a complete Digital Marketing training. This comprises of Introduction to Digital Marketing
SEO that includes On Page SEO, Off Page SEO, SEO Audit, Technical SEO, Local SEO, SEO Tools.
Email Marketing includes the software that provides creating email template and allows to send emails in bulk.
Social Media Marketing includes Account creation and optimising BIO, Creating graphics and Posting it to different social media platforms (LinkedIn, Facebook, Instagram, Pinterest, Twitter). Student will learn Canva and Microsoft Designer for creating graphics. Hashtag generation is another main concept in Social Media Marketing.
Facebook and Instagram Ads : Students will learn about paid promotion of their services and products on facebook and instagram handles.
Google Ads: Students will learn about PPC ads and creating google account.
Google Analytics: Students will learn how website performance is tracked and results and reports are generated each month.
Google Search Console: Students will learn about sitemap, crawling and indexing the website pages.