Digital Marketing Training Course Syllabus

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Evolution of Digital Marketing
• Digital Marketing vs. Traditional Marketing
• Key Components of Digital Marketing
• Understanding Digital Marketing Channels
• Digital Marketing Strategy and Planning

Module 2: Website Planning and Development

• Basics of Website Development (CMS platforms like WordPress)
• Importance of User Experience (UX) and User Interface (UI)
• Website Optimization for Conversion (CRO)
• Setting up Google Analytics for Tracking and Insights
• Landing Pages: Design and Optimization
• Mobile Responsiveness and Website Speed

Module 3: Search Engine Optimization (SEO)

• Understanding SEO and Its Importance
• On-Page SEO: Keywords, Meta Tags, and Content Optimization
• Off-Page SEO: Link Building and Backlink Strategies
• Technical SEO: Site Structure, Crawling, and Indexing
• SEO Tools (Google Search Console, Ahrefs, SEMrush)
• Local SEO: Google My Business and Local Listings
• SEO Analytics: Tracking Rankings and Organic Traffic

Module 4: Content Marketing

• Understanding Content Marketing and its Role
• Types of Content: Blogs, Videos, Infographics, Podcasts
• Content Strategy and Planning
• Writing for the Web: Copywriting for Engagement
• Content Distribution and Promotion
• Content Curation Tools
• Measuring Content Marketing Success (Metrics)

Module 5: Social Media Marketing (SMM)

• Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Social Media Strategy and Planning
• Organic vs. Paid Social Media
• Community Management and Engagement
• Social Media Advertising: Facebook, Instagram, LinkedIn Ads
• Influencer Marketing
• Social Media Analytics and Tools (Hootsuite, Buffer, Sprout Social)

Module 6: Pay-Per-Click Advertising (PPC)

• Introduction to PPC Advertising
• Google Ads: Search Ads, Display Network, YouTube Ads
• Facebook Ads Manager: Campaign Setup, Targeting, and Budgeting
• Keyword Research for PPC Campaigns
• Ad Copywriting and Design Best Practices
• Bidding Strategies and Optimization
• Conversion Tracking and ROI Analysis

Module 7: Email Marketing

• Importance of Email Marketing in Digital Strategy
• Building and Segmenting an Email List
• Designing Effective Email Campaigns
• Email Automation: Tools (Mailchimp, ConvertKit, ActiveCampaign)
• Personalization and A/B Testing in Emails
• Email Analytics: Open Rates, Click-Through Rates, Conversion Tracking

Module 8: Affiliate Marketing

• What is Affiliate Marketing and How Does it Work?
• Setting Up Affiliate Programs (Platforms like Amazon Associates)
• Choosing the Right Affiliate Products and Services
• Affiliate Marketing Strategy and Best Practices
• Affiliate Marketing Analytics and Reporting
• Promoting Affiliate Links: Blogging, Social Media, YouTube

Module 9: Online Reputation Management (ORM)

• Understanding ORM and Its Importance
• Building and Maintaining a Positive Online Presence
• Handling Negative Reviews and Feedback
• ORM Tools and Techniques (Google Alerts, Brandwatch)
• Crisis Management in Digital Marketing

Module 10: Video Marketing

• Importance of Video in Digital Marketing
• Platforms for Video Marketing (YouTube, Instagram, TikTok, LinkedIn)
• Video Creation: Tools, Techniques, and Editing Software
• Optimizing Videos for Search (YouTube SEO)
• Video Ads: YouTube Ads, Facebook Video Ads
• Analytics: Measuring Video Engagement and Performance

Module 11: Mobile Marketing

• The Rise of Mobile Marketing
• Mobile Optimization: Websites, Apps, and Advertising
• SMS Marketing and Push Notifications
• App Store Optimization (ASO)
• Mobile Advertising Strategies: Google Ads, Facebook Ads
• Tracking Mobile Campaigns and User Behavior

Module 12: Analytics and Data-Driven Marketing

• Introduction to Web Analytics
• Setting Up Google Analytics: Key Metrics and KPIs
• Interpreting Analytics Data for Decision-Making
• Using Google Tag Manager for Advanced Tracking
• Heatmaps and User Behavior Analysis (Hotjar)
• Data Visualization Tools (Google Data Studio, Tableau)

Module 13: Conversion Rate Optimization (CRO)

• What is Conversion Rate Optimization?
• Optimizing Landing Pages for Conversions
• A/B Testing: Setup, Implementation, and Analysis
• User Experience (UX) Design for Higher Conversions
• Using Heatmaps, Funnels, and User Feedback
• CRO Tools and Techniques (Optimizely, Unbounce)

Module 14: Influencer Marketing

• Understanding Influencer Marketing
• Types of Influencers: Micro, Macro, and Celebrity Influencers
• Building an Influencer Marketing Strategy
• Finding the Right Influencers for Your Brand
• Contract Negotiation and Campaign Management
• Measuring ROI in Influencer Marketing Campaigns

Module 15: Digital Marketing Strategy and Campaign Management

• Developing a Digital Marketing Strategy
• Budgeting for Digital Campaigns
• Campaign Execution: Timeline and Resource Management
• Tracking and Measuring Digital Campaign Performance
• Adjusting Strategies Based on Performance Metrics
• Case Studies: Successful Digital Marketing Campaigns

Module 16: Digital Marketing Tools and Resources

• Introduction to Popular Digital Marketing Tools
  • Social Media: Hootsuite, Buffer, Sprout Social
  • SEO: SEMrush, Moz, Ahrefs
  • Email Marketing: Mailchimp, ConvertKit, ActiveCampaign
  • Analytics: Google Analytics, Hotjar, Google Data Studio
  • PPC: Google Ads, Facebook Ads Manager
  • Content Creation: Canva, Adobe Spark

Module 17: Capstone Project and Final Assessment

• Hands-on Project: Create and Execute a Digital Marketing Campaign
• Group Discussion: Sharing Insights and Results
• Final Exam: Evaluation of Digital Marketing Knowledge
• Certification of Completion