Digital Marketing Pro 4 Weeks

Module 1

• Definition and scope of digital marketing
• The evolution of digital marketing
• Importance of digital marketing for businesses
• AI in digital marketing (Chatbots, AI-generated content)
• Voice search optimization
• Visual and AR marketing
• Privacy and data protection in digital marketing

Module 2 - 

Search Engine Optimization (SEO)

• On-page and off-page SEO
• Keyword research and analysis
• SEO tools (Google Analytics, SEMrush, Ahrefs)
• Local SEO and voice search optimization
• SEO metrics and ranking factors

Module 3  

Media Marketing (SMM,SMO)

• Introduction to Google Ads
• Search ads, display ads, and remarketing
• Campaign setup and optimization
• Bid strategies, keyword targeting, and quality score
• Measuring ad performance (CTR, CPC, Conversion Rate)

Module 4 

E-commerce Marketing

• Building an e-commerce site
• Product listing optimization
• Customer journey in e-commerce
• Advertisements
• Account management

Student Must Have-:

• Laptop /Desktop
• Good Internet Connection
• Website Domain & Hosting/Blog Account
• Note Book
• Paid Tools Subscription
• Social Media Account

This will be 4 weeks Program where everthing will be Practical and Live.