Welcome to Digital Marketing Mastery, a comprehensive 90-day course designed to empower you with the essential skills and knowledge needed to excel in the competitive world of digital marketing. Throughout this immersive program, you will delve into key areas including website design with WordPress, search engine optimization (SEO), Facebook Ads, Google Ads, and blogging. By the end of the course, you will have the expertise to leverage these tools effectively, driving tangible results for yourself or your clients.
Course Duration: 90 Days
Course Curriculum:
Week 1-2: Website Design With WordPress
- Introduction to WordPress: Understanding the platform
- Setting up your WordPress website
- Choosing and customizing themes
- Creating pages and posts
- Optimizing your website for speed and performance
Week 3-4: SEO (Search Engine Optimization)
- Fundamentals of SEO: Understanding search engines
- Keyword research and analysis
- On-page optimization techniques
- Off-page optimization strategies
- Monitoring and improving search engine rankings
Week 5-6: Facebook Ads
- Introduction to Facebook Ads: Understanding the platform
- Creating a Facebook Ads account
- Setting up ad campaigns: Objectives, targeting, and budgeting
- Designing compelling ad creatives
- Monitoring ad performance and optimizing campaigns
Week 7-8: Google Ads
- Introduction to Google Ads: Understanding the platform
- Creating a Google Ads account
- Setting up ad campaigns: Keyword research, ad groups, and bidding strategies
- Writing effective ad copy
- Tracking conversions and analyzing campaign performance
Week 9-10: Blogging
- The importance of blogging in digital marketing
- Finding your niche and audience
- Planning and creating engaging blog content
- Promoting your blog through social media and email marketing
- Analyzing blog performance and optimizing for success
Week 11-12: Integration and Final Project
- Integrating WordPress, SEO, Facebook Ads, Google Ads, and blogging into a cohesive digital marketing strategy
- Developing a comprehensive digital marketing plan for a real-world scenario
- Presenting your plan and receiving feedback from instructors and peers
- Reviewing key concepts and lessons learned throughout the course
Throughout this 90-day journey, you will not only acquire valuable skills but also gain practical experience through hands-on projects and real-world case studies. Whether you're a beginner looking to enter the digital marketing field or a seasoned professional aiming to enhance your expertise, this course will provide you with the tools and knowledge needed to succeed in today's digital landscape.