Digital Marketing Basics
Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Digital marketing is any form of marketing that involves electronic devices.
Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Types of digital marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization, or SEO, is technically a marketing tool rather than a marketing firm. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what's most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most essential elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
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