Training Content
01 Introduction
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02 Website Planning and Development
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03
• Definition and scope of digital marketing
• The evolution of digital marketing
• Importance of digital marketing for businesses
• importance of a business website
• Website architecture and user experience
• Mobile optimization and responsive design
• Introduction to CMS platforms like WordPress
Search Engine Optimization (SEO)
• On-page and off-page SEO
• Keyword research and analysis
• SEO tools (Google Analytics, SEMrush, Ahrefs)
• Local SEO and voice search optimization
• SEO metrics and ranking factors

04
05
06
07
• Introduction to Google Ads
• Search ads, display ads, and remarketing
• Campaign setup and optimization
• Bid strategies, keyword targeting, and quality score
• Measuring ad performance (CTR, CPC, Conversion Rate)
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Social Media Marketing (SMM)
• Building a social media strategy
• Key platforms: Facebook, Instagram, Twitter, LinkedIn
• Creating engaging content for different platforms
• Social media analytics and insights
• Running paid social media campaigns
Content Marketing
• The importance of content in digital marketing
• Developing a content strategy
• Blogging, video marketing, podcasts, and infographics
• Content distribution and promotion techniques
• Measuring content marketing success
Email Marketing
• Building an email list
• Email campaign strategies and segmentation
• Writing effective email copy and design
• Automation and drip campaigns
• Analyzing email campaign performance (open rates, CTR)

08
09
10
11
• How affiliate marketing works
• Selecting the right affiliate programs
• Tracking conversions and managing affiliates
• Legal considerations for affiliate marketing
Affiliate Marketing
Influencer Marketing
• Understanding influencer marketing
• Identifying and partnering with influencers
• Measuring influencer campaign success
• Budgeting and ROI in influencer marketing
Video Marketing
• Video content types: explainer videos, vlogs, tutorials
• Platforms: YouTube, TikTok, Instagram Stories
• Optimizing videos for search engines (YouTube SEO)
• Live streaming and its importance
Online Reputation Management (ORM)
• Managing reviews and ratings
• Handling negative feedback
• Building a positive brand image online
• Social proof and customer testimonials

12
13
14
15
• Introduction to Google Analytics
• Tracking website and campaign performance
• Measuring ROI and KPIs (Conversion Rate, Bounce Rate, Traffic)
• A/B testing and marketing optimization
Analytics and Data-Driven Marketing
Conversion Rate Optimization (CRO)
• Understanding the customer journey
• Techniques to improve conversion rates
• Landing page optimization
• User experience (UX) improvements for higher conversions
Mobile Marketing
• Mobile optimization for websites and campaigns
• App-based marketing
• SMS marketing strategies
• Mobile SEO best practices
E-commerce Marketing
• Building an e-commerce site
• Product listing optimization
• Customer journey in e-commerce
• Advertisements
• Account management

16
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19
• Tools for marketing automation (HubSpot, Mailchimp)
• Benefits of automation in digital marketing
• Setting up automation workflows
• Personalization and automated customer journeys
Marketing Automation
Trends in Digital Marketing
• AI in digital marketing (Chatbots, AI-generated content)
• Voice search optimization
• Visual and AR marketing
• Privacy and data protection in digital marketing
Creating a Digital Marketing Strategy
• Setting digital marketing goals (SMART)
• Identifying target audience and buyer personas
• Integrating multiple digital marketing channels
• Budgeting and resource allocation for campaigns
Case Studies and Real-World Applications
• Analyzing successful digital marketing
• Industry-specific digital marketing tactics
• Hands-on project work
• Interview question