Learn How to Digital Marketing Like a Pro & get hired, or do freelancing, or Start your own agency

World-class Education, In India

Student-only Live Streams 

Get access to special sessions via live streams on specific topics

Work on real projects 

Get access to real digital marketing projects from all over the world. 

Attend this class to learn about digital marketing basics, skill requirements, potential of digital marketing as a career, and Q & A session.

Course Curriculum

Module 1: Introduction to Digital Marketing

• 1.1 What is Digital Marketing?
  • Definition and importance
  • Overview of digital marketing channels
• 1.2 Digital Marketing vs. Traditional Marketing
  • Key differences
  • Benefits of digital marketing
• 1.3 Digital Marketing Landscape
  • Current trends in digital marketing
  • Future of digital marketing

Module 2: Marketing Technology (MarTech)

• 2.1 Overview of Marketing Technology
  • Definition and components
  • The role of MarTech in digital marketing
• 2.2 Types of Marketing Technologies
  • CRM systems
  • Email marketing tools
  • Analytics and reporting tools
  • Content management systems (CMS)
• 2.3 Choosing the Right MarTech Stack
  • Factors to consider
  • Integration and scalability

Module 3: Marketing Automation

• 3.1 Introduction to Marketing Automation
  • What is marketing automation?
  • Benefits and challenges
• 3.2 Key Features of Marketing Automation Tools
  • Email automation
  • Lead scoring and nurturing
  • Campaign management
• 3.3 Implementing Marketing Automation
  • Setting goals and KPIs
  • Selecting the right tools
  • Best practices for automation

Module 4: Paid Advertising (PPC)

• 4.1 Introduction to Paid Advertising
  • Understanding PPC and its importance
• 4.2 Google Ads
  • Setting up a Google Ads account
  • Keyword research and selection
  • Creating effective ad copy
  • Budgeting and bidding strategies
• 4.3 Social Media Advertising
  • Overview of platforms: Facebook, Instagram, LinkedIn, Twitter
  • Targeting and retargeting strategies
  • Measuring ad performance

Module 5: Landing Pages and Conversion Rate Optimization (CRO)

• 5.1 Importance of Landing Pages
  • Role in digital marketing campaigns
  • Key elements of effective landing pages
• 5.2 Designing High-Converting Landing Pages
  • Layout and design principles
  • A/B testing and optimization
• 5.3 Analyzing Landing Page Performance
  • Key metrics to track
  • Tools for analysis

Module 6: Lead Generation Strategies

• 6.1 Introduction to Lead Generation
  • What constitutes a lead?
  • Importance of lead generation in sales
• 6.2 Online Lead Generation Tactics
  • Content marketing
  • Social media strategies
  • Webinars and virtual events
• 6.3 Lead Magnets and Incentives
  • Creating effective lead magnets
  • Best practices for capturing leads

Module 7: Content Marketing

• 7.1 The Role of Content in Digital Marketing
  • Types of content: blogs, videos, infographics
• 7.2 Content Strategy Development
  • Audience analysis
  • Content calendars and planning
• 7.3 Measuring Content Performance
  • Key performance indicators (KPIs)
  • Tools and analytics

Module 8: Data Analytics and Reporting

• 8.1 Importance of Data in Digital Marketing
  • Understanding data-driven marketing
• 8.2 Google Analytics Overview
  • Setting up Google Analytics
  • Key metrics and reports
• 8.3 Reporting and Making Data-Driven Decisions
  • Creating impactful reports
  • Using data to optimize campaigns

Module 9: Social Media Marketing

• 9.1 Overview of Social Media Platforms
  • Key platforms and their demographics
• 9.2 Developing a Social Media Strategy
  • Content planning and scheduling
  • Engaging with the audience
• 9.3 Measuring Social Media Success
  • Metrics to track
  • Tools for social media analytics

Module 10: Email Marketing

• 10.1 Introduction to Email Marketing
  • Importance and effectiveness
• 10.2 Building an Email List
  • Strategies for list growth
  • Best practices for list management
• 10.3 Crafting Effective Email Campaigns
  • Writing compelling subject lines
  • Designing engaging email content
• 10.4 Analyzing Email Campaign Performance
  • Key metrics and benchmarks

Module 11: Final Project and Case Studies

• 11.1 Capstone Project
  • Developing a comprehensive digital marketing campaign
• 11.2 Case Studies
  • Analyzing successful digital marketing campaigns
  • Lessons learned and best practices