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Comprehensive Digital Marketing Masterclass

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Course offered by Juned Ansari

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Course Overview: The "Comprehensive Digital Marketing Masterclass" is an all-encompassing program designed to equip participants with the skills and strategies necessary to excel in the dynamic field of digital marketing. This comprehensive course covers a wide range of digital marketing topics and practical skills, including Facebook Ads, Google Ads, YouTube Ads, Search Engine Optimization (SEO), Website and Landing Page Optimization, Email Marketing and Automation, Instagram Marketing, Affiliate Marketing, Graphic Designing with Canva, and Video Editing. This course is suitable for digital marketers, business owners, entrepreneurs, content creators, and anyone seeking to master the digital marketing landscape. Course Duration: Duration: 12 weeks Format: In-person or online (live or on-demand) Course Content: Module 1: Introduction to Digital Marketing Understanding the digital marketing landscape Key digital marketing concepts and terminology The evolving role of digital marketing in the business world Module 2: Digital Marketing Strategy and Planning Developing a comprehensive digital marketing strategy Setting measurable goals and KPIs Budget allocation and resource planning Module 3: Website and Landing Page Optimization Effective website design and user experience (UX) Mobile optimization and responsive design Landing page creation and conversion optimization Module 4: Search Engine Optimization (SEO) On-page and off-page SEO techniques Keyword research and targeting SEO tools, analytics, and performance tracking Module 5: Pay-Per-Click (PPC) Advertising with Google Ads Introduction to paid advertising with Google Ads Campaign setup and ad creation Bidding strategies and budget management Module 6: Social Media Advertising with Facebook Ads Utilizing Facebook Ads for advertising and lead generation Ad targeting and creative design Measuring and optimizing Facebook ad campaigns Module 7: Video Marketing with YouTube Ads YouTube Ads campaign setup and video ad creation YouTube ad formats and targeting options Tracking and analyzing YouTube ad performance Module 8: Email Marketing and Automation Building email lists and segments Email marketing best practices Implementing automation and email campaign strategies Module 9: Instagram Marketing Strategies for marketing on Instagram Instagram content creation and scheduling Influencer partnerships and Instagram advertising Module 10: Affiliate Marketing Understanding the affiliate marketing ecosystem Partnering with affiliates and influencers Affiliate program management and tracking Module 11: Graphic Designing with Canva Introduction to Canva for graphic design Creating compelling visual content Graphic design for digital marketing campaigns Module 12: Video Editing Video editing software and tools Editing and enhancing video content Creating engaging video marketing materials Module 13: Content Marketing and Blogging Content strategy development Blogging and content creation best practices Content promotion and distribution Module 14: Analytics and Data Analysis Web and social media analytics Key marketing metrics and KPIs Data-driven decision-making and campaign optimization Module 15: Online Advertising and Display Advertising Display advertising and banner ad creation Programmatic advertising and retargeting strategies Building and optimizing display ad campaigns Module 16: Emerging Trends and Future of Digital Marketing Exploring the latest trends in digital marketing Preparing for the future of digital marketing Career opportunities and growth in the field Course Format: Interactive lectures with hands-on exercises Live demonstrations using digital marketing tools and platforms Group discussions, case studies, and practical campaign creation Quizzes and assessments to evaluate understanding Course Benefits: Upon completing the course, participants will be able to: Develop and implement comprehensive digital marketing strategies Utilize a wide range of digital marketing channels and tactics Analyze digital marketing performance and make data-driven decisions Enhance brand presence and reach online Stay updated with the latest digital marketing trends and best practices Who Should Attend: Aspiring digital marketers and marketing professionals Business owners and entrepreneurs seeking to enhance their online marketing efforts Content creators and influencers looking to monetize their online presence Individuals interested in a career in digital marketing Prerequisites: Basic computer skills and internet usage No prior digital marketing experience required Course Certificate: Upon successful completion of the course, participants will receive a "Comprehensive Digital Marketing Masterclass" certificate, confirming their proficiency in digital marketing and its various components. Course Instructor:Juned Ansari A seasoned digital marketing expert with 7 years of experience Proven track record of successful digital marketing campaigns Course Materials: Comprehensive course handbook Access to digital marketing tools and resources Supplementary reading materials and resources

About the Trainer

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Juned Ansari

Bachelor of Commerce (B.Com.) from Mumbai University in 2005

7 Years of Experience

I am a seasoned digital marketing maven with a mission to inspire and educate the next generation of digital marketers. With a career spanning of 5 years, and navigated the ever-changing digital landscape with finesse, amassing a wealth of knowledge in SEO, social media marketing, PPC advertising, and content strategy.
Their journey began as a passionate marketer, crafting data-driven campaigns for diverse industries. However, it wasn't long before i have discovered a deep-seated passion for teaching and mentoring. This realization led me to transition into a role as a Digital Marketer Trainer, where they have since thrived.
I am renowned for my dynamic and engaging teaching style, effortlessly distilling complex digital concepts into practical, understandable lessons. I have an innate ability to connect with learners of all backgrounds, fostering an inclusive and collaborative learning environment. My training sessions are more than just lectures; they are interactive experiences that leave participants feeling empowered and confident in their digital marketing skills.
With a commitment to staying at the forefront of industry trends, I ensures that my students are equipped with the latest strategies and tools to succeed in today's competitive digital landscape. I take pride in witnessing my students' growth, from novice marketers to confident professionals ready to tackle real-world challenges.
I am not just a trainer but a mentor who genuinely cares about the success of each individual they teach. My impact extends beyond the classroom, as i continue to inspire my students to reach new heights in their digital marketing careers.
Whether conducting workshops, webinars, or one-on-one coaching sessions, i remain dedicated to nurturing the talents of emerging digital marketers. My commitment to excellence, combined with their vast industry knowledge and infectious enthusiasm, makes me a sought-after expert in the realm of digital marketing training.

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