In this course you will learn:
- How to set up your AdWords account from scratch
- The theory behind successful online advertising
- What keywords are and how to use them to your advantage
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
- How to take advantage of competitor reports and customer data in your campaigns
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to structure your account, campaigns, ad groups and keyword lists for optimal results
- How to analyze keyword data in Excel to gain deeper insight into your data
- How to use Google Keyword Planner
- How to monitor your campaign performance on a regular basis
- How to spot trouble in your account and what you need to do to fix it
.... and much much more!
Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high-quality traffic to your website, round-the-clock, 7 days a week.
I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.
Thank you so much for taking the time to check out my course details. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!