Digital Marketing Course Syllabus 

Basics of Digital Marketing

• Introduction to Digital Marketing
• Basic Concepts of Digital Marketing
• Digital Marketing V/s Tradtional Mkting
• Advantages of Digital Marketing
• Digital Marketing Trends & Strategies

Search Engine Optimisation (SEO)

• How Search Engine Works
• Understanding SERP
• Google Algorithms
• Google Updates
• Panda,Penguin, Pigeon,EMD.

On Page Optimisation

• Title Tag, Meta Tag
• URL Optimisation
• SEO Friendly Content Writing
• Anchor Links Optimization
• Image, Video Optimization
• Robots Txt
• Xml & Html Site Map Generation
• 301 & 302 Redirection, .ht access

Off Page Optimisation

• Link Building Techniques & Tools
• Back Links & Tools, Link Wheel
• Directory Submissions
• Social Bookmark Submission
• Article& Forum Submission
• Image & Video Submission
• Web 2.0 sites Submission
• Do Follow & No Follow Sites

SEO Reports Management

• Black Hat & White Hat Techniques
• Generate Weekly & Monthly Reports
• Website Position Report

Keyword Research & Analysis

• What is Keyword
• Types of Keyword
• Keyword Research Tools
• Google Keyword Planner
• Keyword Density

Google Webmaster Tool

• Adding & Verifying Website
• Settings & Configuration
• Search Appearance
• Structured Data & Rich Card
• Search Traffic & Analytics
• Links to your Site
• Google Index Status & Remove URLs
• Crawls Errors & Stats
• Robots Txt Tester,Sitemaps

Search Engine Marketing (SEM)

• Understanding Campaigns
• Introduction to Google Adwords
• CPM,CPC & CPA Concepts

Campaign Setup

• Keyword Match Types
• Keyword Planner Tool
• Quality Score& Ad Position
• Competitor Analysis
• Bidding Strategies & Settings
• Ad Scheduling, Delivery & Rotation
• Ad Extensions
• Conversions & Tracking Code

Display Network Targeting

• Display Network, Placements, Topics
• Remarketing Ads
• Creating Remarketing Lists
• Remarketing Code

Search Network Ads

• Dynamic Remarketing
• Day wise Remarketing
• Dynamic Keyword Insertion Ads
• Ad Customiser

Shopping Campaigns

• Shopping Campaign Setup
• Google Merchant Center
• Product Groups, Ad Format
• Reporting & Analysis

Youtube Marketing

• Understanding Youtube Marketing
• Creating Youtube Campaigns
• Bidding & Reports

Gmail Marketing

Adwords Exam

• Guidelines to attempt
• Certification Exam
• Exam format & Percentages

Social Media Optimisation (SMO)

Social Media Marketing (SMM)

• What is Social Media
• Social Media Strategies & Trends

Facebook

• Facebook User Profile Setup
• Facebook Business Page
• Using # Hash tags, Groups
• Facebook Advertisement
• Competitive Marketing
• Creating different Ads

Twitter

• Profile Setup
• Short link Creations
• Competitions Analysis & Ads

LinkedIn

• Profile Setup
• Connections
• Page Creation
• Creating Linkedin Ads

Google +

• Google Plus Profile
• Managing Connections
• Google Plus Page Creation
• Local Mapping & SEO

Youtube

• Creating a Channel
• Channel Customization
• Optimization Videos
• Video Manager, Annotations
• Video Editor & Analytics

Email Marketing

• What is Email Marketing?
• Email Subscribers List Creation
• Opt-in Lists, Creating a Campaign
• Importing Subscribers to List
• Spam Analysis & News Letters
• Hard Bounce & Soft Bounce

Affiliate Marketing

• What is Affiliate Marketing?
• Types of Affiliate Marketing
• Costing Techniques
• Identifying Best Affiliates
• Amazon, Flip kart
• Other Affiliate Programs

Google Adsense

• How Adsense Works
• Adsense Guidelines
• Earn Online through Adsense Program
• Different Types of Ad formats
• Reporting & Analysis
• Linking Adsense with Analytics

Google Analytics

• Importance of Google Analytics
• Generating Google Analytics Code
• Implementing Code in Websites
• Adwords Linking
• Google Webmaster Linking
• Events Management
• Real time Data Analysis
• Audience Analysis
• SEO Reporting & Goal Creations

Online Reputation Management (ORM)

• What is ORM
• Why we need ORM
• Common Mistakes done in Websites
• Negative SEO Impact
• Customer Response & Feedback
• Protect from Fake Profiles
• Handling Negative Reviews

WordPress

• Types of Websites
• Understanding CMS
• Basics of HTML/CSS/Java Script
• What is Blog & Creating a Blog?
• Installation of Wordpress
• Dashboard, Themes, Plugins
• Creating a Website in Wordpress
• Adding Menus, Widgets.
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