a) Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan b) Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns c) Drive new visitor traffic to a web site while improving online conversion rates d) Understand how digital marketing can help grow a business, domestically and internationally e) Create and develop effective and targeted email marketing campaigns that aligns with business goals f) Identify various online applications and resources that can help build effective and profitable web sites g) Measure and analyse the visitor traffic to a website to continuously develop and improve digital marketing h) Discover how to best develop and retain customers

Topics Covered

Introduction for : • To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution. • To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain. • To develop practical skills in applying digital technologies such as online advertising, social media marketing, CRM systems and web data analytics in running the modern business • To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the programme.

Who should attend

Students interested in Search Engine Optimization

Pre-requisites

None

What you need to bring

Laptop (Optional)

Key Takeaways

Search Engine Optimization - Understanding