Advanced Search Engine Optimization

 

Course Content:

1. What is Search Engine Optimization
2. Advantages of SEO
3. What do Search Engines Look?
4. What is crawling?
5. How Search Engines work?
6. What is Indexing?
7. What is ranking?
8. Google Algorithms Updates
9. SEO Glossary
10. SEO Process

• Step 1: Website Audit
• Step 2: Create Strong Website Architecture
• Step 3: Fill Each Page with Rich Content
• Step 4: Perform Keyword Research
• Step 5: On Page Optimization Factors
• Step 6: Off Page Optimization Activities
• Step 7: Monitor Performance

11. Webmaster Tools
12. Robots.txt
13. Sitemap.xml
14. Local SEO

 

What Is SEO?

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

 

Search Engine Optimization Success

Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach--the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created.