SEO Course Syllabus 

Basics of Digital Marketing

• Introduction to Digital Marketing
• Basic Concepts of Digital Marketing
• Digital Marketing V/s Tradtional Mkting
• Advantages of Digital Marketing
• Digital Marketing Trends & Strategies

Search Engine Optimisation (SEO)

• How Search Engine Works
• Understanding SERP
• Google Algorithms
• Google Updates
• Panda,Penguin, Pigeon,EMD.

On Page Optimisation

• Title Tag, Meta Tag
• URL Optimisation
• SEO Friendly Content Writing
• Anchor Links Optimisation
• Image, Video Optimisation
• Robots Txt
• Xml & Html Site Map Generation
• 301 & 302 Redirection, .ht access

Off Page Optimisation

• Link Building Techniques & Tools
• Back Links & Tools, Link Wheel
• Directory Submissions
• Social Bookmark Submission
• Article& Forum Submission
• Image & Video Submission
• Web 2.0 sites Submission
• Do Follow & No Follow Sites

SEO Reports Management

• Black Hat & White Hat Techniques
• Generate Weekly & Monthly Reports
• Website Position Report

Keyword Research & Analysis

• What is Keyword
• Types of Keyword
• Keyword Research Tools
• Google Keyword Planner
• Keyword Density

Google Webmaster Tool

• Adding & Verifying Website
• Settings & Configuration
• Search Appearance
• Structured Data & Rich Card
• Search Traffic & Analytics
• Links to your Site
• Google Index Status & Remove URLs
• Crawls Errors & Stats
• Robots Txt Tester,Sitemaps

Affiliate Marketing

• What is Affiliate Marketing?
• Types of Affiliate Marketing
• Costing Techniques
• Identifying Best Affiliates
• Amazon, Flip kart
• Other Affiliate Programs

Google Adsense

• How Adsense Works
• Adsense Guidelines
• Earn Online through Adsense Program
• Different Types of Ad formats
• Reporting & Analysis
• Linking Adsense with Analytics

Google Analytics

• Importance of Google Analytics
• Generating Google Analytics Code
• Implementing Code in Websites
• Adwords Linking
• Google Webmaster Linking
• Events Management
• Real time Data Analysis
• Audience Analysis
• SEO Reporting & Goal Creations

WordPress

• Types of Websites
• Understanding CMS
• Basics of HTML/CSS/Java Script
• What is Blog & Creating a Blog?
• Installation of Wordpress
• Dashboard, Themes, Plugins
• Creating a Website in Wordpress
• Adding Menus, Widgets
• Installing Free Plugins.