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Advance SEO Training

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Course offered by Vijay Rao

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SEO Course Syllabus 

Basics of Digital Marketing

  • Introduction to Digital Marketing
  • Basic Concepts of Digital Marketing
  • Digital Marketing V/s Tradtional Mkting
  • Advantages of Digital Marketing
  • Digital Marketing Trends & Strategies

Search Engine Optimisation (SEO)

  • How Search Engine Works
  • Understanding SERP
  • Google Algorithms
  • Google Updates
  • Panda,Penguin, Pigeon,EMD.

On Page Optimisation

  • Title Tag, Meta Tag
  • URL Optimisation
  • SEO Friendly Content Writing
  • Anchor Links Optimisation
  • Image, Video Optimisation
  • Robots Txt
  • Xml & Html Site Map Generation
  • 301 & 302 Redirection, .ht access

Off Page Optimisation

  • Link Building Techniques & Tools
  • Back Links & Tools, Link Wheel
  • Directory Submissions
  • Social Bookmark Submission
  • Article& Forum Submission
  • Image & Video Submission
  • Web 2.0 sites Submission
  • Do Follow & No Follow Sites

SEO Reports Management

  • Black Hat & White Hat Techniques
  • Generate Weekly & Monthly Reports
  • Website Position Report

Keyword Research & Analysis

  • What is Keyword
  • Types of Keyword
  • Keyword Research Tools
  • Google Keyword Planner
  • Keyword Density

 

 

Google Webmaster Tool

  • Adding & Verifying Website
  • Settings & Configuration
  • Search Appearance
  • Structured Data & Rich Card
  • Search Traffic & Analytics
  • Links to your Site
  • Google Index Status & Remove URLs
  • Crawls Errors & Stats
  • Robots Txt Tester,Sitemaps

Affiliate Marketing

  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Costing Techniques
  • Identifying Best Affiliates
  • Amazon, Flip kart
  • Other Affiliate Programs

Google Adsense

  • How Adsense Works
  • Adsense Guidelines
  • Earn Online through Adsense Program
  • Different Types of Ad formats
  • Reporting & Analysis
  • Linking Adsense with Analytics

Google Analytics

  • Importance of Google Analytics
  • Generating Google Analytics Code
  • Implementing Code in Websites
  • Adwords Linking
  • Google Webmaster Linking
  • Events Management
  • Real time Data Analysis
  • Audience Analysis
  • SEO Reporting & Goal Creations

WordPress

  • Types of Websites
  • Understanding CMS
  • Basics of HTML/CSS/Java Script
  • What is Blog & Creating a Blog?
  • Installation of Wordpress
  • Dashboard, Themes, Plugins
  • Creating a Website in Wordpress
  • Adding Menus, Widgets
  • Installing Free Plugins.

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About the Trainer

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23 Students

4 Courses

Vijay Rao

MBA

5 Years of Experience

5+ Experience in Digital Marketing. Handle Many Batches. Explain Real Time Scenarios & Project.
Explain Advance Concepts in Digital Marketing, Students can get Real time exposure.

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