Advanced Digital Marketing Training

This course contains 10 modules

1. Digital Marketing Overview

2. Website Planning and Creation

3. Content Marketing

4. Search Engine Optimization (SEO)

5. Google Analytics

6. Search Engine Marketing (SEM)

7. Social Media Optimization (SMO)

8. Social Media Marketing (SMM)

9. E-Mail Marketing

10. Lead Generation for Business

What is Digital Marketing ?

Reaching Customers through digital channels like search engine, social media, mobile, E-Mail,... etc.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

 

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

What Does a Digital Marketer Do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.

Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels.