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Digital marketing is not compulsory for every business, but it is highly beneficial and often essential in today's digital age. Here's why:
Why It’s Important:
1. Wider Reach: Most consumers are online, so digital marketing helps businesses reach a broader audience.
2. Cost-Effective: Digital marketing can offer better ROI compared to traditional marketing, especially for small businesses with limited budgets.
3. Targeted Advertising: You can precisely target specific demographics, interests, and behaviors.
4. Measurable Results: Digital marketing allows for tracking and measuring performance, enabling data-driven decisions.
5. Competitive Advantage: Most businesses are online, so having a digital presence ensures you stay competitive.
When It May Not Be Necessary:
- If your target audience is not online or relies mainly on word-of-mouth or local presence, traditional marketing methods might still be sufficient.
In most cases, however, having at least some form of digital marketing is crucial for business growth and visibility.
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Subimal Bandyopadhyay
Search Engine Optimization and Digital Marketing Trainer with 10 Years of Experience
Yes. Because it is the best medium to reach your exact target audience in a budget that is much less than the conventional marketing. It has a long lasting impact and more scientific approach towards the business. The quality and commitment towards the customers also increases due to the system. Digital marketing has now been uplifted to "social marketing" where the feedback of the clients are instant and transparent. Hence it demands a much more dedication to serve the best to the end user. In the present time the digital marketing is unavoidable for any business to survive as it is no more a luxury but it is the necessary to sustain and succeed.
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