0Quora is not the first word that comes to mind when we think of ways to brand your site business. It is not unexplored, but it can be termed as unknown to be beneficial. Quora is an app where you can ask and answer questions. The idea of using this particular app as a part of your marketing strategy may seem absurd, but we are here to tell you otherwise.
Underestimating such a powerful tool has been the norm for decades, but not all of us knew of quora as a powerful tool. As the arena of digital marketing keeps expanding, every agency has far more important than it did years ago.
Quora claims to have broken the record of 200 million viewers as of 2019 and continues to witness an increase in its audience. With such a large audience at hand, quora have created a possibility to increase your visibility across the globe. As per other statistics, the US has the most viewership making up 37.2% of it, while India comes second with 18% viewership.
Quora has thus become one of the apps where people wander around for answers to even the most surreal of questions. The thought of how quora can be of any use in the digital marketing sectors may be plaguing your mind. To answer these questions of yours, you don’t have to head on to quora itself right now. Here are reasons why ‘quora’ is a must for digital marketing strategies:
Exploration and awareness of your brand
The first and most vital for your brand and company is that individuals in the consumer market know of your existence. Quora is a community-based app, where the answers given by people are trusted on a level that even Wikipedia has not been able to garner.
Putting up information about your brand or products on quora is very important for quora is a place where the probable customer might land to ask questions and seek answers. While marketing your brand on quora, one thing to keep in mind is not to oversell it.
It is best to be truthful, genuine, and helpful. That is what the community is based on. It is also very easy for anyone to ask a question, to answer, and to find answers. It is not a platform to just state your product’s qualities and the good side, but to answer the questions being asked and being as informative as you can be.
Improvement in search ranking
If one searches in google about your brand, questioning its credibility and customer experience and finds the answer in quora, it is also possible that they will find it on the first page of the google search, for quora has made its place there. Quora answers are ranked highest by Google, and their ranking is always prioritized for its great credibility.
Quora can thus be considered a powerful SEO tool as it aids your website or blog by bringing in organic traffic. Search Engine Optimization is a powerful technique that has been vital for all content that is posted on the web.
To be able to rank on the first page of Google Search Engine, strategic placement of keywords is important. But it is also a point to be noted about how much longer this planning and strategic content writing takes. Quora eliminates half of your efforts as it is ranked high on google due to its brand name and credibility.
But since quora is a place of question and answers, it is important to note that it does not consider itself to be a marketing tool. It is advisable to steer clear of extensive use of keywords or brand name and rather just to answer questions asked with utmost genuine motives.
Crucial influencers
Influencer marketing has emerged as a vital part of the whole digital marketing arena. Influencers are people who the audience views as credible and crucial and considers their opinions to help make decisions. If an influencer speaks admirably of a product or service they experienced, the audience will feel attracted towards purchasing it, for they believe in these influencers.
As the name suggests, their opinions and testimonials have a great influence on the minds of buyers. Users on Quora, after answering consistently and getting upvotes on their answers, get identified by Quora as 'key contributors,' and their answers and testimonials are held in great regard.
Their highly informative answers and the trust they gain from other users using the upvote option on their answers make them a credible source of information with Quora. Users depend on these key contributors and their answers. A business can approach them in two different ways.
You can connect on other sites with them and directly ask them to answer questions about your brand. Or you can answer their question or comment on their answers to bring yourself to their notice.
Content marketing
Content marketing is an essential part of the overall digital marketing aspect of sales and marketing. While content is king, it needs to be discovered and read by the right audience. Quora becomes a platform where you don't only market your products and services but also your content. Your blogs and other forms of web content provide information to the reader about your brand, its products and services, and even user experience through testimonials.
The content, alongside being informative, also imprints the brand identity of your company to the reader's mind, for the content of every company or brand has a unique style of conveying information. Since here you will only be answering questions and providing specific information that is asked for, you can make this little answer art interesting.
Instead of promoting your brand straight away, start by conveying information that is asked by the user and then introduce that they can gain more information by visiting your blog or website. Now, quora is also a more informal way of connecting with a wide range of users due to the presence of commenting option where you can answer additional follow-up questions and interact with the user.
They will slowly and steadily form a relationship with you for the visibility of information that you can convey about their questions. This will also make them recommend you to others for your genuine interest in solving people’s confusion.
Insights about the target audience
As said earlier, it is a platform that also enables you to interact with a wide range and a large number of people at once. When someone asks a question, Quora provides an option of being able to follow that said question. By following this question, one will be notified if it has been answered by someone. This creates a chain of users who are seeking information about the same thing.
Now, while these viewers are seeking the answers to the same question, it does not necessarily imply that they are similar in all forms and manners. The platforms thus cover a diverse set of people through a common need.
This is an opportunity for any brand or company to know who constitutes their audience. The questions asked by the users are a great way to know about the audience and the kind of wants you can fulfil through your brand.
This also leads to gaining information on the kind of content the audience finds engaging and useful.
Ideation
A creative block is keeping you away from writing the next blog post for your website, and surfing quora can help in that too. While Quora is a place full of questions, it is also full of informative answers. The platform also is a treasure that tells you what the audience is most curious about. You can find something that is a part of your field, something that the audience might be looking for, and then you can write and give them just that.
Establishing thought leadership
Creating a brand identity is the most important result of all these marketing strategies. Setting up a standard and maintaining it is also important. While many more individuals or companies are offering the same or similar product/service, one can still manage to stand out. Credibility is the key to standing out. While questions about a particular subject that you are well-versed incomes up, you need to be the rescuer of the minds of the confused.
By giving informative answers to questions of the users, you portray the knowledge that you possess in this particular field. While information and expertise might be something a lot of the people in the industry possess, it is also important to be able to curate and present it properly and comprehensively. Once this is fulfilled, you also need to be able to subtly steer the conversation towards your brand and products and the solutions you provide.
Conclusion
Digital Marketing trends in 2021 have drastically changed after more than 70% of our lives shifted to the online mode. While digital marketing continues to thrive and different tools to generate leads come up, there are a few tools that you may have ignored but are very useful. Quora can be included in the list of important but ignored tools until now.
This is simply to say that traditional marketing trends might continue, but the new base is the digital marketing world, and it is thriving and will continue to thrive. Thus, creating a stronghold on this new base is the priority.
