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Is machine learning necessary for data analytics?

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Data Analyst with 10 years of experience in Fintech, Product ,and IT Services

**No, machine learning is not necessary for data analytics, but it can enhance it.** ### Basic Data Analytics- **Descriptive Analytics:** Summarizes past data (e.g., reports, dashboards).- **Diagnostic Analytics:** Explains why something happened (e.g., root cause analysis). ### Enhanced with Machine...
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**No, machine learning is not necessary for data analytics, but it can enhance it.**

### Basic Data Analytics
- **Descriptive Analytics:** Summarizes past data (e.g., reports, dashboards).
- **Diagnostic Analytics:** Explains why something happened (e.g., root cause analysis).

### Enhanced with Machine Learning
- **Predictive Analytics:** Uses historical data to predict future outcomes (e.g., forecasting).
- **Prescriptive Analytics:** Suggests actions based on predictions (e.g., optimization).

### Summary:
Basic data analytics focuses on understanding and summarizing data. Machine learning can improve analytics by predicting future trends and prescribing actions, but it’s not always necessary.

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