Right from early civilization, music and dance have been part of human lives. The rhythm runs through the body and all it takes to master it in this new age, is a good teacher. And to find one institute or dance course that suits you is a tough job, especially if you have no idea where to look for or whom to ask.
People are not looking just for classical dance classes, but also other kinds of dance forms that will give more exposure. They want to try something new such as salsa, samba, hip-hop, free style, ballet, contemporary, etc. There are plenty of dance classes in India, but their reach to the common public is very poor. The reasons are:- The trainers and teachers either do not advertise or don’t know how to make their classes and courses reach potential user targets. They depend solely on word of mouth, flyers, or newspaper advertisements. The younger generation is the larger chunk of the pie that will actually be looking for such dance classes in India. For them the internet is the whole universe. Thus, missing out on advertising the dance classes on internet is one major mistake that most course providers make.
- People who want to join dance classes are very shrewd and will not fall for an ad that says, ‘All kinds of western and classical dance taught here! Low fee!! Personal attention to each student guaranteed!!!’ They want proof of quality in the form of reviews, feedbacks and testimonials. Ads of this sort are just big turn offs. Dance courses cost lot of money and any learner would want his or her money to go into something worthwhile.
- The most important reason for the poor reach is the lack of websites that actually address these issues.
12
