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Asked by Darshan Last Modified
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Rahul Roy
The mass media plays an important role in consumer awareness regarding their rights as consumers. For example, ‘Jago Grahakjago’ campaign.Both the print and electronic media highlight the issues of consumer exploitation and bring them in the notice of people and the government. They help the consumers by giving independent views and guiding them on the issue.
read lessMass media plays an important role in educating the consumers. Every consumer has to know about the product information like quality of the product, the materials it's made of etc , media provides these informations through it's advertisements and also it educates about basic rights of consumers by various advertisements and campaigns like jaago grahak jaago etc.
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