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Social Media Marketing (SMM) > Learn Social Media Marketing (SMM) Training > How should businesses go about measuring the ROI of...
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How should businesses go about measuring the ROI of their social media efforts?

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Step 1: Define clear social & business objectives. Step 2: Track metrics that align with your objectives. Step 3: Calculate your social media costs. Step 4: Calculate your ROI. Step 5: Create an ROI report that shows the impact of social.
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  1. Step 1: Define clear social & business objectives. 
  2. Step 2: Track metrics that align with your objectives. 
  3. Step 3: Calculate your social media costs. 
  4. Step 4: Calculate your ROI. 
  5. Step 5: Create an ROI report that shows the impact of social.
read less
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Online Mathematics tutor with 4 years experience(Online Classes for 10th to 12th)

Of course, there's no better way to track the ROI from social media than to have a specific monetary value attached to each goal. To get your overall ROI from social, simply divide this number by advertising or employee costs associated with your social media marketing.
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Of course, there's no better way to track the ROI from social media than to have a specific monetary value attached to each goal. To get your overall ROI from social, simply divide this number by advertising or employee costs associated with your social media marketing.
Comments
Dislike Bookmark

Online Mathematics tutor with 4 years experience(Online Classes for 10th to 12th)

Step 1: Define clear social & business objectives. Step 2: Track metrics that align with your objectives. Step 3: Calculate your social media costs. Step 4: Calculate your ROI. Step 5: Create an ROI report that shows the impact of social.
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