1Product pages will usually be the same across all websites i.e. the page speaks about the same product. For example; the iPhone 11 page will have the same content across Amazon, Flipkart, GSMArena and others. Will such similar content result in duplicacy?
This is one of the questions raised in the Google Webmaster session. The Google folks say,
“If there is a product listing on Amazon which is same as the one on your website including the content, then I would ask you, what do you think is the difference. On Amazon, you can buy that. But on your page, even if a user clicks on it, they will have to go back to Amazon. So what other unique information are you providing? We wouldn’t want to rank both pages because the user would be getting the same content on both pages. We would want to provide other unique content. So try and add something more beneficial to users. Obviously you can’t change the product listing on your site. But you can definitely add more; like adding your reviews about the product and ask users to add their reviews and so on. Or if you have that product with you and selling it, then add it’s images, shipping information that is unique to your website. If all the content is same on Amazon page and your website page, we would want to show only one of those pages”
So, as Google folks usually say unique content always wins. Same is the case with this. If the content you provided on the product page offers something different from some of the best players in the domain, your product page has chances that it will rank on Google SERP. Otherwise, it will just lie down somewhere buried, not penalized, just hidden.
Now, how would you get uniqueness in the product pages? Well, there are several elements that can be added.
One of them is genuine Product Reviews. Give space for your website users to pen down their experience with the product and there you are left with unique content.
You could add a module displaying other products which usually accompany the product in question. For iPhone11, it would be earphone, case, charger etc.
Unique text content written by an enthusiast explaining the features of the product in a rather creative way, by means of a video, drop tests, hacks and tricks, comparison with peer product etc.
