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SEO
Benefits: Improves your website's visibility in search results, builds trust, and improves user experience
Best for: Long-term goals, building credibility, and targeting low-competition keywords
How it works: Optimizes your content and design to rank higher in search engines
PPC
Benefits: Gets you more exposure and brand visibility quickly
Best for: Short-term goals, targeting high-competition keywords, and increasing visibility fast
How it works: Buys ad space for targeted keywords
Using both
You can use both SEO and PPC together to create a well-rounded strategy. For example, you can use PPC to get your name out there quickly, and then use SEO to increase your organic traffic.
SEO challenges
SEO can be challenging, with many factors that can affect your results, including competition, algorithm changes, and content development.
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