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Asked by Vishvajeet Last Modified
Answer 
| Type | Short Description |
| On-Page SEO | All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. |
| Off-Page SEO | This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. |
| Technical SEO | It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use. |
| White Hat SEO | Refers to all the optimization techniques which abides by Google’s Search Engine Guidelines. |
Black Hat SEO | This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERPs. |
| Grey Hat SEO | It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach. |
| Negative SEO | This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it. |
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