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How can search engine marketing help a business?

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Hi, I am pursuing MBA 1st Year. I want to learn Digital Marketing. Is it right for career growth, or should I choose to learn some other technologies? If yes, please give me your suggestions that help me to get a JOB in the IT Sector.
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What is Search Engine Marketing?

SEM (Search Engine Marketing) is a form of digital or internet marketing that aims at increasing the visibility of websites or web pages in Search engine result pages. Broadly speaking, Search Marketing consists of two parts: SEO (Search Engine Optimization) - which is unpaid, organic and involves free listing. Read...

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