Who is the target audience?

• Anybody who wants to know what is SEO is all about without doing long duration courses.
• Marketing heads
• Business owners.
• Housewives, students, elderly etc.

Requirements

• You do not need any prior knowledge of SEO, programming & marketing
• Basic knowledge of computer is enough.

What Will I Learn?

• What is SEO
• Workflow of SEO
• If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking
• If you know programming then you can do it yourself.
• What are the best practices in SEO
• Which bad practices to avoid for penalty
• Get aware of the best SEO tools in the industry.

Course Curriculum

Introduction

• Introduction to SEO

On page optimization

• Title tag optimization
• Description tag optimization
• Website structure optimization
• URL structure optimization
• Navigation optimization
• Content optimization
• Heading tags use
• txt
• Rel= "nofollow"
• Mobile site
• Bad practices
• Best practices

SEO Tools

• Google webmaster console
• Google analytics
• Google page speed

Off page optimization

• Link building
• Promotions