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SEO Concepts – An overview course

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Course offered by Nihar Vaidya

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Who is the target audience?

  • Anybody who wants to know what is SEO is all about without doing long duration courses.
  • Marketing heads
  • Business owners.
  • Housewives, students, elderly etc.

Requirements

  • You do not need any prior knowledge of SEO, programming & marketing
  • Basic knowledge of computer is enough.

What Will I Learn?

  • What is SEO
  • Workflow of SEO
  • If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking
  • If you know programming then you can do it yourself.
  • What are the best practices in SEO
  • Which bad practices to avoid for penalty
  • Get aware of the best SEO tools in the industry.

Course Curriculum

Introduction

  • Introduction to SEO

On page optimization

  • Title tag optimization
  • Description tag optimization
  • Website structure optimization
  • URL structure optimization
  • Navigation optimization
  • Content optimization
  • Heading tags use
  • txt
  • Rel= "nofollow"
  • Mobile site
  • Bad practices
  • Best practices

SEO Tools

  • Google webmaster console
  • Google analytics
  • Google page speed

Off page optimization

  • Link building
  • Promotions

Gallery (3)

Intro Video

About the Trainer

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Nihar Vaidya

ME Industrial Engg. USA, BE Mech India.

15 Years of Experience

15 years of extensive experience handling digital marketing in Asia, Gulf, Europe, American markets.

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