Who is the target audience?
- Anybody who wants to know what is SEO and wants to implement it live.
- Marketing heads
- Business owners.
- Housewives, students, elderly etc.
Requirements
- You do not need any prior knowledge of SEO, programming & marketing
- Basic knowledge of computer is enough.
What Will I Learn?
- What is SEO
- Workflow of SEO
- If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking.
- If you know programming then you can do it yourself.
- What are the best practices in SEO
- Which bad practices to be avoided for penalty
- Get aware of the best SEO tools in the industry.
Course Curriculum
Introduction
- Introduction to SEO
- Search Engine Basics
- Introduction to keywords
- Introduction to website
Research
- Keyword research
- Competition analysis
Essentials
- HTML essentials
- Web Hosting essentials
- Cpanel Basics
- FTP basics
- How to use FileZilla
- Registering a domain name and hosting a website
- Creating and publishing your first ‘Hello world’ website
On page optimization
- Title tag optimization
- Description tag optimization
- Heading tags optimization
- Website structure optimization
- URL structure optimization
- Navigation optimization
- Image optimization
- Link optimization
- Anchor tag optimization
- Content optimization
- Sitemap optimization – HTML, XML, TXT
- Error pages creations
- txt
- Rel= "nofollow"
- Mobile site importance
- Bad practices
- Best practices
Off page optimization
- Search Engine Submissions
- Link building
- Classified submissions
- Trade portal submissions
- Press release submissions
- Video and Documents submissions
- Article submissions
- Offline and off the track Promotions
SEO Tools – How to use and implement
- Google webmaster console
- Google analytics
- Google page speed
- Google keyword suggestion tool
- Alexa
- Screaming frog
- MOZ Toolbar
Advanced SEO
- Google page speed scoring above 80/100
- Conversion tracking in Google analytics
- Creating reports in Google analytics
- .htaccess file use
Project – Choose anyone of your choice
- SEO for your existing website
- SEO for Wordpress website
- SEO for dynamic website
- SEO for Ecommerce website
- SEO for any CMS website
- SEO for blog site