Who is the target audience?

• Anybody who wants to know what is SEO and wants to implement it live.
• Marketing heads
• Business owners.
• Housewives, students, elderly etc.

Requirements

• You do not need any prior knowledge of SEO, programming & marketing
• Basic knowledge of computer is enough.

What Will I Learn?

• What is SEO
• Workflow of SEO
• If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking.
• If you know programming then you can do it yourself.
• What are the best practices in SEO
• Which bad practices to be avoided for penalty
• Get aware of the best SEO tools in the industry.

Course Curriculum

Introduction

• Introduction to SEO
• Search Engine Basics
• Introduction to keywords
• Introduction to website

Research

• Keyword research
• Competition analysis

Essentials

• HTML essentials
• Web Hosting essentials
• Cpanel Basics
• FTP basics
• How to use FileZilla
• Registering a domain name and hosting a website
• Creating and publishing your first ‘Hello world’ website

On page optimization

• Title tag optimization
• Description tag optimization
• Heading tags optimization
• Website structure optimization
• URL structure optimization
• Navigation optimization
• Image optimization
• Link optimization
• Anchor tag optimization
• Content optimization
• Sitemap optimization – HTML, XML, TXT
• Error pages creations
• txt
• Rel= "nofollow"
• Mobile site importance
• Bad practices
• Best practices

Off page optimization

• Search Engine Submissions
• Link building
• Classified submissions
• Trade portal submissions
• Press release submissions
• Video and Documents submissions
• Article submissions
• Offline and off the track Promotions

SEO Tools – How to use and implement

• Google webmaster console
• Google analytics
• Google page speed
• Google keyword suggestion tool
• Alexa
• Screaming frog
• MOZ Toolbar

Advanced SEO

• Google page speed scoring above 80/100
• Conversion tracking in Google analytics
• Creating reports in Google analytics
• .htaccess file use

Project – Choose anyone of your choice

• SEO for your existing website
• SEO for Wordpress website
• SEO for dynamic website
• SEO for Ecommerce website
• SEO for any CMS website
• SEO for blog site