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Complete SEO 2017 – With a Project

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Course offered by Nihar Vaidya

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Who is the target audience?

  • Anybody who wants to know what is SEO and wants to implement it live.
  • Marketing heads
  • Business owners.
  • Housewives, students, elderly etc.

Requirements

  • You do not need any prior knowledge of SEO, programming & marketing
  • Basic knowledge of computer is enough.

What Will I Learn?

  • What is SEO
  • Workflow of SEO
  • If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking.
  • If you know programming then you can do it yourself.
  • What are the best practices in SEO
  • Which bad practices to be avoided for penalty
  • Get aware of the best SEO tools in the industry.

 

Course Curriculum

Introduction

  • Introduction to SEO
  • Search Engine Basics
  • Introduction to keywords
  • Introduction to website

Research

  • Keyword research
  • Competition analysis

Essentials

  • HTML essentials
  • Web Hosting essentials
  • Cpanel Basics
  • FTP basics
  • How to use FileZilla
  • Registering a domain name and hosting a website
  • Creating and publishing your first ‘Hello world’ website

On page optimization

  • Title tag optimization
  • Description tag optimization
  • Heading tags optimization
  • Website structure optimization
  • URL structure optimization
  • Navigation optimization
  • Image optimization
  • Link optimization
  • Anchor tag optimization
  • Content optimization
  • Sitemap optimization – HTML, XML, TXT
  • Error pages creations
  • txt
  • Rel= "nofollow"
  • Mobile site importance
  • Bad practices
  • Best practices

Off page optimization

  • Search Engine Submissions
  • Link building
  • Classified submissions
  • Trade portal submissions
  • Press release submissions
  • Video and Documents submissions
  • Article submissions
  • Offline and off the track Promotions

SEO Tools – How to use and implement

  • Google webmaster console
  • Google analytics
  • Google page speed
  • Google keyword suggestion tool
  • Alexa
  • Screaming frog
  • MOZ Toolbar

Advanced SEO

  • Google page speed scoring above 80/100
  • Conversion tracking in Google analytics
  • Creating reports in Google analytics
  • .htaccess file use

Project – Choose anyone of your choice

  • SEO for your existing website
  • SEO for Wordpress website
  • SEO for dynamic website
  • SEO for Ecommerce website
  • SEO for any CMS website
  • SEO for blog site

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Intro Video

About the Trainer

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Nihar Vaidya

ME Industrial Engg. USA, BE Mech India.

15 Years of Experience

15 years of extensive experience handling digital marketing in Asia, Gulf, Europe, American markets.

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