Introduction to Digital Marketing:

Planning Digital Marketing Campaigns, Website Planning and Development, Essentials of a website

Google Analytics:

Fundamentals of Google analytics, Monitoring bounce rate, tracking conversions, Monitoring traffic sources, Monitoring visitors behavior, Measuring and Monitoring metrics, Setting up Dashboards

Search Engine Optimization:

SEO Strategy, Keyword Research, Tools to find keywords (paid & free), Google adwords, Planning SEO of a website, setting-up SEO process, Content Marketing, On page & Off page optimization, Seo Webmaster Tool, Mobile SEO

Search Engine Marketing(SEM) Framework:

Online advertising & Ad Networks, Creation of Search Campaigns, Writing Compelling Ad Copies , Creation of Effective Campaigns and Ad groups, Digital Display Campaigning, Tracking & measuring ROI of online advertising, Optimizing Ad Performance, Strategy of allocate funds to various online advertising platforms

Strategy of Social Media Marketing:

Defining the communication strategy, Setting up brand presence, Social Listening, Engaging with followers, Engagement on Facebook/ Twitter/ LinkedIn/ Google+ , Understanding Social Media ROI

"Framework of Email Marketing & Going mobile:

Essentials of Writing a good email, Using Opt-in, Segmentation of subscribers, Scheduling sending frequency, Blacklisting, Email Service Provider, Split testing and A/B testing of campaign, Monitoring Email Campaign, Post Campaign Strategies, Going mobile & Competitor Benchmarking, Affiliate/Ecommerce Marketing"

Lead Management:

Setting up a lead management system, what are Landing Pages, Conversion Rate Optimization, What is Lead Generation, Growth Hacking, Nurturing the leads Growth

Live Project:

Apply all the learning's of the course on one of the assigned websites and create a future Actionable Plan

Certification

Pass Certification