Pranay Vimal

CURRENT PROJECTS:
ASPIRE-A scheme for promotion of innovation in Rural industry & entrepreneurship by Govt. of India
Developing VBA based marketing analytics tools using clustering & decision tree algorithms under Prof. Pradeep Kumar, IIM Lucknow.

WORK EXPERIENCE:
Z.S. Associates; Business Analyst: Healthcare & Life Sciences Jan-4 June-15. Experienced with MS Excel, SAS & R. Domain: Strategy & Marketing Operations.
Advised the Marketing Operations team of a European Pharmaceutical major in the American Diabetes market.
o Formulated quarterly field force strategy including goal setting & pay-out simulation for a 3000+ field sales force.
o Evaluated market potential & developed realistic growth strategy for drugs by judging fairness of projected growth.
o Guided junior members within the team and took Excel sessions to train teams BI tools across multiple projects.
Introduced a new incentivized pay-out methodology for 3 lifestyle drugs for a multi-channel prescribes and institutions centric promotional strategy.
o Combined share driven eligibility and incremental sales commission to improve estimated market share of drugs by 3%.
o Estimated implications of the new pay-out plan to an accuracy of ~97.5% using a risk anal.